Three Target Brochure Examples

Creating this pamphlet for Target has allowed me to practice a lot with Illustrator, In Design, and Photoshop all at the same time, as well as going back and forth between the three of them with different files. I found some free vectors for most of the images. The only pictures that aren't vectors are the target logo that fades into the Earth, as well as the target logos. I saved the vectors in Illustrator as .PNG files so that their background's would be transparent instead of having a white box in place of what is suppose to be transparent. It took me a while to decide on a font, font size, and vertical spacing for all of the elements (title, sub-title, and information.) I was consistent with all three versions in that area. I decided to try switching up the grey gradient behind the information text. They were symmetrical in the third layout, with the dark area on the side of the edges of the paper. In the second layout, however, I decided that I didn't want it to be symmetrical, so I made them all fade to transparent from the left. I like the gradient feather tool a lot, much better than the gradient options that Illustrator has to offer (but then again it's probably my lack of knowledge.) I think all of the gradients in the layouts were used with that. I'm hoping I matched their style with use of red and white, as well as gradients and a slight touch of grey in certain areas. Overall, I put a lot of work into this, but I'm sure that the final result will look nothing like this.

Target ads

Target ads are very unique in their use of simple red and white colors. I often see them with simple, understandable movement on screen and a well written concept of advertisement. My favorite of the few I viewed was the bra commercial. The reason being is because I admire ads that are simple, visually stunning, and get a unique, original message across to viewers. I also like how they took a familiar thing, the target logo in this case, to viewers and put a different perception, or way of looking, at it to make it appear as something different. Doubling it and adding depth in certain areas to mimic different shapes is effective and even edgy to get the attention of viewers. In my brochure, I will probably try to add an eye popping text or picture that grabs the attention of possibles in hopes of maintaining their attention and desire to read it.