Creating this pamphlet for Target has allowed me to practice a lot with Illustrator, In Design, and Photoshop all at the same time, as well as going back and forth between the three of them with different files. I found some free vectors for most of the images. The only pictures that aren't vectors are the target logo that fades into the Earth, as well as the target logos. I saved the vectors in Illustrator as .PNG files so that their background's would be transparent instead of having a white box in place of what is suppose to be transparent. It took me a while to decide on a font, font size, and vertical spacing for all of the elements (title, sub-title, and information.) I was consistent with all three versions in that area. I decided to try switching up the grey gradient behind the information text. They were symmetrical in the third layout, with the dark area on the side of the edges of the paper. In the second layout, however, I decided that I didn't want it to be symmetrical, so I made them all fade to transparent from the left. I like the gradient feather tool a lot, much better than the gradient options that Illustrator has to offer (but then again it's probably my lack of knowledge.) I think all of the gradients in the layouts were used with that. I'm hoping I matched their style with use of red and white, as well as gradients and a slight touch of grey in certain areas. Overall, I put a lot of work into this, but I'm sure that the final result will look nothing like this.
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