Presenting

From presenting, I feel like the general consensus for constructive criticism was that the border may have closed everything in too much. Also, the typography was not as "refined" as the images, possibly the text was too big. Also it was brought up that it may be hard to make the right justify aspect work like I used in the brochure. People generally liked the earth target logo gradient which I'm happy about. Overall, I'm still satisfied with it but would definitely mess with the areas mentioned if I were to do it over again.

Final Done

I finished my final and I am very happy with the result. I basically kept the back side that I originally had a few posts ago, the side including the cover and back panel, but mixed and matched the two examples of the inner panel to get the one that I decided I liked. My favorite part is the Earth fading into the Target logo, because I feel like that is something that they would actually use. I also like the subtle wings behind the target earth logo in the middle of the inside panel. I purposely chose to make the red in the child reading vector slightly lighter, to emphasize that I think it is the most important grant on the page. If I were to do anything differently, I think that I would try a different approach instead of the minimalist approach... at least I think I followed the minimalist style. If done again, I would try a messy, paint splatter look with gradients of red to white still.

Printing Escapades

I completely re-arranged my inner panel today. The previous middle portion had only the world-target logo gradient and didn't provide any information, limiting the amount of room for other graphics that related to the different grants. I created a some what symmetrical layout with the field trip portion in the middle, while allowing to keep the target-earth gradient. I also made the text size 12px instead of 14, because 14 was too big. That also created a lot of extra room. I figured out how to align the paper in the printer (place the already printed paper upside down with the bottom to the left) to allow printing on the opposing side, so that I didn't have to glue two pieces together. The one problem that I ran into was that it slightly was not centered, but I adjust the image so that it lined up perfectly on both sides when folded.

Experimenting with vectors

This post is about last week's work. I felt that I really like to overall feeling of the layout, as well as the color choices, which I feel coincide with the overall color scheme of Target. Now I just need to try out different vectors in different areas to finish the detailed work. I keep duplicating the pages so when I modify a certain area so that I still have the original. For the vectors, I really like putting the slight gradient from red to white as the fill because I feel it adds a nice, subtle touch to the overall piece.